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This practicebook offers for the first time creativity techniques particularly for visual ideas and the development of new picture worlds. Creative converters from advertisement, computer animation, film, photography and game development find here a close package at exercises and methods to use in order to train their creative abilities, internal mental images as source of inspiration and to unfold visual thinking in new directions. Interviews with industry star such as Ben Snow of ILM or Daniel Kleinman give for the first time the view freely on their thinking strategies and sources of visual creativity. This book makes clear the fact that Mario Pricken not only is more creative, but today counts to the questioned specialists in the area of creative thinking strategies and the idea management in creative teams.